Hello, I’m Marko

Before becoming a full-time content creator, I spent 15 years helping tech companies find product/market fit.

How I can help

I love to help founders cut through the noise to figure out why your go-to-market funnel is broken. Specifically, I offer workshops to help your team answer questions like:

  • Why is there a gap between who you market to, sell to, and find success with your product?

  • How can you align your content strategy, lead gen programs, sales follow-up, and customer success to drive market-centric growth?

  • How do prospects experience trying your product, from PLG flows to demo requests, and where are you losing qualified prospects?

I’ve previously run these workshops to great success with clients like Drift, Litmus, Namely, and more.

Please email me if you are interested in a workshop or other consulting opportunities.

About Me

Most of my career has been spent helping early-stage companies develop go-to-market messaging strategies that align marketing, sales, and success. You can download copies of the business books I’ve written here.

  • I was the Founder/CEO of FunnelCake, which I ran for 6 years and sold to Varicent in 2020. In 2016, FunnelCake defined the Revenue Operations space with my book, The RevOps Framework. I led our go-to-market with a content-first, product-led growth strategy to drive lead generation through our partnership with Salesforce. I also managed the full M&A and integration process of the sale.

  • At Varicent I built the product organization from scratch, hiring 12 product managers, a product marketing team, and bringing 2 new products to market. I also managed product marketing and competitive intelligence for new products until the marketing org was established. While at Varicent, the company grew from 100 to over 500 employees.

  • Early in my career, I helped grow a small design agency from 5 to 50 employees as Creative Director, winning clients like BlackBerry, BMW, and HTC.

  • As Creative Director, I helped Igloo Software grow from $1M to $7M revenue in 3 years through new positioning, messaging, branding, and demand generation strategies. I was integral to winning enterprise deals with Hulu, Restoration Hardware, and several Government organizations.

  • As CMO at Collide I helped the company steer through a pivot, rebrand, and new product launch, running a content-first go-to-market program to determine where product/market fit exists across multiple industry segments.